Cartoon Network's Stop Bullying: Speak Up (SB:SU) is an award-winning, multi-platform pro-social initiative that addresses bullying among kids.

Our work focuses on helping kids address bullying wherever it happens - in school, in their community, online - and empowering them with tools and ideas for ways they can make a difference. Key to our work is collaborating with subject matter experts and using research to inform our content and campaigns. For the past three years we have worked alongside PACER's National Bullying Prevention Center (PACER NBPC), a leading, national organization focused on providing bullying prevention resources and support to K-12 students, families and educators.

In 2022, Cartoon Network and PACER NBPC are partnering to raise awareness of identity-based bullying and share ways kids can act as allies to support one another. This includes elevating the inspiring stories of PACER NBPC's Unity Award winners - youth who are already making a positive impact in their community by showing kindness, promoting acceptance, and encouraging inclusion - and providing resources for ALL kids to redraw their worlds and stop bullying before it starts.

We do this by:
  • Using our reach and relevance to show kids the importance - and benefits - of being more kind, caring and empathetic with the creation of new content, including original PSAs.
  • Ensuring that authentic youth voices are heard as part of the solution, whether through original research or new partnerships that keep kids front and center in the national conversation about bullying and inclusion.
  • Providing parents and educators with resources to help kids make their home, school and communities kinder and more caring places.



  • 2022 North American SABRE Award Finalist in Cause-Related Marketing for Play Positive Campaign


  • Silver Halo Award for Best Video Campaign
  • Gold Stevie Award for "Including Someone Can Make a Difference" video in the 2019 American Business Awards


  • CableFAXIE to Speak Up-Marketing of a Special or Documentary/Documentary Series
  • Cynopsis: Kids !magination Luminary Award-Honoring Pro-Social Distinction
  • CTAM "Mark" Award for Partnership with For-Profit Organizations, Multimedia Campaign
  • Cynopsis: Kids Luminary Award for Pro-Social Distinction for Stop Bullying: Speak Up
  • CableFAX Program & Top Ops Award-The Bully Effect as"Best Show or Series (Other)"


  • PR News Corporate Responsibility (CSR) Award-Facebook Communication Award
  • SABRE (superior achievement in branding & reputation) Award for Marketing to Youth
  • Cause Marketing Forum Golden Halo Award-Best Social Service or Education Campaign
  • Cynopsis: Kids !magination Award-Best Pro-Social Campaign
  • CTAM "Mark" Award for Partnership with For-Profit Organizations, Multimedia Campaign


  • Time Warner's "Andrew Heiskell Business Citizenship Award" (2011, shared with CNN and People Magazine)