Robin

About

Cartoon Network's Stop Bullying: Speak Up (SBSU) is an award-winning, multi-platform pro-social initiative that addresses bullying among kids.

Launched in 2009, the program has reached millions of viewers, and mobilized more than one million people to take the Stop Bullying: Speak Up Pledge.

Starting in 2018, Cartoon Network is expanding Stop Bullying: Speak Up with new partners and resources designed to stop bullying before it starts by promoting kindness, caring and empathy among kids. This evolution was informed by new research Cartoon Network commissioned working in consultation with the Making Caring Common Project of the Harvard Graduate School of Education that surveyed kids directly about the current state of bullying and ways we can help prevent it.

As part of the expanded initiative we are:

  • Using our reach and relevance to show kids the importance - and benefits - of being more kind, caring and empathetic with the creation of new content, including original PSAs.
  • Ensuring that authentic youth voices are heard as part of the solution, whether through original research or new partnerships that keep kids front and center in the national conversation about bullying and inclusion.
  • Providing parents and educators with resources to help kids make their home, school and communities kinder and more caring places.

Awards

2013

  • CableFAXIE to Speak Up-Marketing of a Special or Documentary/Documentary Series
  • Cynopsis: Kids !magination Luminary Award-Honoring Pro-Social Distinction
  • CTAM "Mark" Award for Partnership with For-Profit Organizations, Multimedia Campaign
  • Cynopsis: Kids Luminary Award for Pro-Social Distinction for Stop Bullying: Speak Up
  • CableFAX Program & Top Ops Award-The Bully Effect as"Best Show or Series (Other)"

2012

  • PR News Corporate Responsibility (CSR) Award-Facebook Communication Award
  • SABRE (superior achievement in branding & reputation) Award for Marketing to Youth
  • Cause Marketing Forum Golden Halo Award-Best Social Service or Education Campaign
  • Cynopsis: Kids !magination Award-Best Pro-Social Campaign
  • CTAM "Mark" Award for Partnership with For-Profit Organizations, Multimedia Campaign

2011

  • Time Warner's "Andrew Heiskell Business Citizenship Award" (2011, shared with CNN and People Magazine)